In 2018, the Nike: On Air contest proved how strong the influence of sneaker world was by bringing together thousands of streetwear lovers and letting them create their own shoe inspired by the community.
New York City, London, Paris, Seoul, Shanghai and Tokyo hosted laboratory workshops and by the end of the contest, six winners (one from each city) were chosen among all the participants and invited to work alongside Nike designers to bring their shoes to life. The winners’ final shoes were revealed today.
"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage," says Dylan Raasch, Senior Creative Director of Nike Air Max. "These concepts prove that there are always new ways to approach design.” Could this be the beginning of a new era of sneakers?
Release of the Nike: On Air winning designs begins in April.
