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Founded in 1964 as Blue Ribbon Sports officially became NIKE Inc. in 1971. The company named after the Greek goddess of victory was created by Bill Bowerman - an athletics coach - and by Phil Knight, a Portland middle-class who he was drafted into the University of Oregon. Nike is now the world leader in the Sneakers and Sportswear market. Limited Edition, Quickstrike and Tier 0 are the keywords for those who love NIKE.