Yesterday the first official presentation of the collaboration between the Swedish colossus and Virgil Abloh was broadcast in streaming on the YouTube channel IKEA today.
Considered still a work in progress, the project is still considered a work in progress but it was revealed to be dedicated to millennials. They will have the opportunity to buy products deeply inserted in modern culture but at IKEA’s price range.
The presentation mainly focuses on how everyday objects can become part of pop culture through modern thinkers point of view: the "DOORSTOP" project by Virgil Abloh followed the same creative process as others, testifying to the integrity of his pop vision.
Two new Air Presto (as we mentioned in another article) have been revealed during the livestream as well.
The IKEA x Virgil Abloh collection will include "OFF WHITE" carpets, chairs and home furnishings, but we still have to wait for an official release date.
