DEMNA: Violent and synthetic, powerful and eternal.
Demna is the creative director of Balenciaga. One of the most ingenious, brilliant, and controversial designers of the 2000s. Co-founder, along with his brother Guram, of the brand Vetements, literally "Clothing" in French, it quickly becomes one of the cult brands of fashion in recent years. The idea of naming the fragrance like this arises not only to celebrate the talented designer but also from the curious coincidence that to date, in the ecosystem of Balenciaga and Vetements products, there is a lack of perfume, thus leaving a huge audience of fans of the two brands without a reference point.
SCENT NOTES:
Bitter, earthy iris, almost burnt, rising above a base of synthetic mosses.
