The football shirts that made history are back again presented in a pop-up store by nss sports during the Milan Design Week.
Football becoming a big thing in fashion was definitely not a secret (designers such as Gosha Rubchinskiy managed to bring some items on the catwalk), but the Les Vêtements de Football’s goal is far beyond simple aesthetics. The irony of graphics on the 90s jerseys allows the jersey itself to be the center of attention, giving the opportunity to public to rediscover the symbol par excellence of football culture.
Renewed graphics will then be printed on the shirts of the 90s and '00s that have marked the history of football (Germany, Holland and PSG are only some) in a photoshooting inspired by paparazzi’s vintage photos; the shirts glimpse from the hands of the bodyguards and trousers which should inaugurate the collaboration Les Vêtements de Kappa go in the background, but that’s enough to let the public intend the true identity of the brand:
"It's a second life tee.
It's old and fresh.
It's a tribute project.
It's a new culture.
It's a game. "
