The Air Jordan is a line of sports shoes launched by Nike in 1985, inspired by the NBA basketball champion Michael "Air" Jordan, so named for his exceptional athletic skills and spectacular aerial play.
Initially, Nike gave birth to the brand (brand) producing only the shoes, creating a new model every year, worn by the player during the season, already from his first year as a professional. These are those that in jargon are called signature shoes (shoes made to measure for a specific athlete). The huge global success and the appeal generated by the former Chicago Bulls player has led Nike to expand the line even in t-shirts, sweatshirts and shorts, not just for basketball, but also for everyday life , giving life to a real subbrand, which then took the name of Jordan Brand.