Written by Andrea Luzzi
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The new IUTER "You Will Die" collection, a Milanese streetwear brand that wants to remind us of the importance of resting after a long life full of flashes, is finally out.

The lookbook shows a stereotypical Milanese holiday resort, generally frequented by elderly and retired people, but populated by tired young people looking for a glimpse of recreation after having a long hard lifetime. As far as garments are concerned, IUTER keeps its classics as always and carries them on, evolving and introducing new features into its collection: we can find a variety of embroideries, washes, jacquard textures and even complex prints, which outline both the part most closely linked to the mood of the collection, and some of the most iconic garments (such as Horns and Ribbon). 

"We know that sooner or later the game ends, that's why we always play and have always played". The new IUTER "You Will Die" collection is now available online and in store.