Two of the most characteristic cultures in the world, the Italian and the Japanese, are the protagonists of the NATTOFRANCO x Holypopstore collaboration, portrayed in the Natto San character: a young Japanese who finds himself in Rome, being overwhelmed by the marvelous landscapes and entrenched traditions.
The video, made for this this collaboration, combines the most typical clichés of the two cultures, that of Italian cuisine and the famous Japanese discipline of Shibari. The plot takes place in a typical Roman butcher shop where the proud owner falls madly in love with a sweet Japanese tourist, who on entering shows him a new way to link his products using the Shibari technique. The two end up falling in love and everything ends with a typical Italian wedding.
The collection will be available Friday 19th October in store and online.