During the 90s visible running technology boom, sports brand Puma innovated to create Puma Cell Technology, one of the most durable and resilient cushioning technologies of the day.
Twenty years later, we celebrate by reissuing a classic from the Puma Archive: the Cell Endura. In 1998, Puma introduced the first iteration of Cell Technology for stable cushioning. The Cell Endura has stayed true to its OG glory, updated purely with new materials and new production techniques: a breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber transparent outsole
So, was there any better way to celebrate the 20th anniversary of one of the most appreciated sneakers from the 90s? Puma Cell Endura will be available starting 4th October both online and in store.
