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The origins of the current company can be traced back to 1924 when Adolf Dassler, son of shoemaker Christoph von Wilhelm Dassler, had begun to produce football boots in his mother's laundry Pauline in Herzogenaurach, a small town in Bavaria. In that year, together with his elder brother Rudolf, he founded the Gebrüder Dassler Schuhfabrik. Adolf took care of making the shoes material while Rudolf took care of the distribution and the management part.

The company immediately achieved great success and gained international prominence as early as the 1936 Olympic Games, equipping Jesse Owens.

In 1947, due to disagreements that had already arisen during World War II, the two brothers split up ... and Adolf called his company Adidas, using the three letters of his nickname, Adi, and the first three letters of the surname Dassler . The company was officially registered on 18 August 1949 as Adidas AG.

Long and full of successes is its history, over time it has done a lot of way and now that brand has become a meeting point between sports, music and fashion. Among the most important collaborations, there are those with UNDEFEATED, NEIGHBORHOOD, PHARRELL WILLIAMS, GOSHA RUBCHINSKIY and above all the YEEZY line by KANYE WEST.