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Paterson

In 2015, the German Nieves has invested on himself to create a brand that pays tribute to a lifestyle that is full of joy of life. Like many other young people with wide eyes, Nieves observed and studied the vortex of street styles that saturated the streets of Paterson, New Jersey. Paterson today is a brand that represents a functional design, which communicates a carefree lifestyle and always on the move. Nieves became famous as Skater and his roots in sport can be perceived within the brand's DNA. The collections are cohesive and sensible even when the references or influences seem so disparate in nature. The dedication to storytelling is what drives its projects forward.